casual dining market research

Market research road trip

How do we know what exhibitors want?

Two things which we love at B2B Graphics – large format print and food! So off we went to the Casual Dining show at the BDC in London; giving us the opportunity to visit some of our lovely customers on their stands, whilst graze eating our way round seeing how other businesses like to showcase their products!

Our mission: Which exhibition stands have the WOW factor and what have the SAD factor…

Our WOW favourites!
Britvic: Their solid black stand really stood out – bar area and a 4metre high black structure it had an immediate impact; cut letters on the side revealing a mirror board background, carrying their show message – then on another side a cosy area through white curtains to their soft seating cocktail lounge – beautifully lined with a richly printed wallpaper – love it!

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Fresh Direct: Their stand was colourful and welcoming – knowledgeable chefs serving the best food in show for sure! Oh and what a stunning printed TV frame: 10mm lightweight foam core board, digitally cut to shape.

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We also loved the look and feel of these stands…
From printing on foam PVC wall panels, to wrapping display counters, to wall decals, to chalk boards, to making furniture on printed re-board!

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Now for the SAD factors…
Maybe it’s time for a new exhibition stand or display materials? Fabric scrunched up – posters not sticking…

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What a great day, visually, technically and in a rather marvellous, ‘tickling our taste buds’ way!

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