Our Work

Self Adhesive Fleet Vehicle Graphics - Fresh Direct

​Fresh Direct, a large food supplier with distribution sites located nationally from Bicester, London, Cambridge to Wigan and Scotland, approached B2B Graphics to create the artwork, print and install graphics for their entire fleet of vehicles ranging from 45 tonne trailer and tractor units to Renault Master vans.

Project information

Each vehicle comprised multiple livery designs throughout the fleet providing a unique brand and feel. The graphics produced and installed by B2B Graphics for Fresh Direct have since gained award winning status within the Commercial Fleet Awards.

With up to eight different designs per vehicle type, we were tasked with providing our customer with individual visual proofs of each respective design utilising vehicle outline files to provide accurate representation of the finished design. Upon revisions and approval, we proceed to print production and finishing.

Given the varying vehicle surfaces and requirements, vehicle grade self adhesive vinyl was a mixture of flat panel graphic drops for the larger box trucks to wrapping grade cast self adhesive for the more complex vehicles such as the Renault Masters.

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