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Office Branding - Oxford University IT Services

Rebranding of the IT Services buildings in Oxford

Project information

Oxford University's IT Services department required a refresh to their buildings in Oxford.  They wanted to add some colour to the meeting rooms and common areas as well as introduce an internal way-finding system to one of the buildings. The way-finding system need to be interchangeable should any rooms be taken out of action.  Due to the size of the buildings and various rooms spread across the two sites a site visit was required to gage a feeling for the space, meet with the client and see what could be achieved with the limitations of older buildings and within the budget. 

Our solutions for the meeting rooms was to add the 'crystal' spires graphic to each room to bring uniformity and colour into the space. The common areas were given bespoke word clouds in the shape of the IT Services logo, along with frosted graphics which would flow through into reception. The way-finding system was slightly trickier to overcome.  We came up with a bespoke system that used magnets at set sizes which could be moved around and changed when needed, without the need of a fitter. To tie in the way-finding system to the other graphics around the campus we pulled colours from the 'crystal' graphic to use, so each room had it's own colour. 

In order to create the way-finding system we used a steel receptive for the base which had the level number and lines printed to help with the placement of the magnets.  Using a steal base meant that they could easily be attached to the wall.  For the magnet part of the way finder we used vehicle grade magnet and applied a laminated self adhesive graphic, that was then cut to shape and size. The meeting room graphics and word clouds were printed using self adhesive with a laminate, which protected and made the graphics wipeable.  In the common areas we produced a number of frosted logos for windows and a rigid panel to cover a section of glass.  Through out both campuses we used the same colours, graphics and format for uniformity.

In total this project took a month, including site visits, artwork, proofing and a 2 day install.  

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