To produce and install site signage for Fresh Direct distribution sites located in London, Bicester, Cambridge, Norwich, Wigan and Scotland.
The external building signage comprised not only logo branding but graphics such as fruit, vegetables and other imagery associated with Fresh Direct branding, many of which at very large scale.
Given signage size, individual graphics comprised multiple direct UV printed aluminium composite panels, digitally profile cut to size and shape forming an overall graphic. Graphics were further finished with a high gloss lacquer.
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